About
alterego
alterego is your second self on the internet: it finds every conversation where your product matters, decides whether you should show up, and drafts what you'd say if you were fast, smart, and never spammy.
What we do
alterego is two engines in one. The first is deep multi-agent research — it maps your market, your competitors, and the communities where your product actually comes up, going further than single-pass "deep research" to truly understand the terrain. The second turns that understanding into action: it surfaces the conversations worth entering, weighs each for intent and risk, and drafts a reply in your voice that a human approves before it goes out. The two compound — research makes the participation sharp, and every conversation makes the research smarter.
The four jobs, in one product
- Discovery — monitor Reddit, Hacker News, and Bluesky for pain-point language, competitor mentions, and switching signals.
- Diagnosis — score each post for problem relevance, purchase intent, urgency, and plug-risk.
- Drafting — generate replies that lead with value, disclose affiliation, and match platform register.
- Memory — track recurring themes, repeat authors, rising trends, and what replies have worked.
Why compliance is a feature
Every draft gets a risk panel: plug-risk, claim risk, banned-claim matches, and a recommendation for whether the founder should actually post. The audit trail shows what was said, why it was flagged, and what the human decided — the part competitors can't copy without rebuilding their core.
Who built this
alterego is built by a small team from Amazon and Anthropic — frontier AI researchers who left to fuse two hard problems into a single product. The first is a multi-agent research engine that goes well past today's deep-research tools: it studies your product, your competitors, and the communities where you actually matter — and keeps learning. The second is harder still: an agent with the discernment to act on what it knows — to find the conversations worth joining, ignore the ones that aren't, and earn the right to be heard when it speaks. Neither is a wrapper around someone else's model; both are original research, and both are the company. We're small by design, building with the intensity of people who believe they're early to something that matters. Questions or partnerships: alterego.intlabs@gmail.com.
